E1 Entertainment have announced the UK release of The Joneses on DVD later this month and we have all the details plus a Q&A with Amber Heard who plays daughter Jenn in the film. Starring Demi Moore (Charlie’s Angels: Full Throttle), David Duchovny (The X-Files), Amber Heard (Pineapple Express) and Ben Hollingsworth (A Flesh Offering), director Derrick Borte’s fresh and edgy debut feature exposes consumerism like never before in this funny, sexy and thought provoking drama oozing with glamour.
Perfect couple Steve (Duchovny) and Kate Jones (Moore), and their gorgeous teenage children Jenn (Heard) and Mick (Hollingsworth), are the envy of their posh, suburban neighbourhood filled with mansions and all the trappings of the upper middle class. From the latest car model to the best beauty treatments on the market – the Joneses have it all.
Kate is the ultimate trend setter – beautiful, sexy, dressed head-to-toe in designer labels. Steve is the admired successful businessman who has it all: a gorgeous wife, big house and an endless supply of high-tech toys. Jenn and Mick rule their new school as they embody all that is hip and trendy – cool clothes, fast cars and the latest gadgets. But as the neighbours try to keep up with the Joneses, none are prepared for the truth about this all too perfect family.
Exciting new actress Amber Heard stars as daughter Jenn in The Joneses – who also appears to be perfect in every way. The actress made her name in the acclaimed horror slasher film All The Boys Love Mandy Lane, followed by comedy Pineapple Express starring alongside Seth Rogen. Her other credits include Zombieland, The Stepfather, Never Back Down, Alpha Dog, The Informers, Friday Night Lights and North Country.
Heard will soon be seen starring opposite Johnny Depp in her next film, The Rum Diary. She plays Hunter S. Thompson’s fictionalised wife in the film, an adaptation of the writer’s loosely autobiographical novel. And she has just landed an equally impressive part as the female lead in the new Nicolas Cage film, Drive Angry. Her other upcoming movies include John Carpenter’s The Ward, The Ex-Terminators and And Soon The Darkness, which she also produces.
What appealed to you about the role and film?
AH: We are supposed to be the perfect family, like the commercials. But you quickly learn that this is a fake family, hired by a marketing company to push high end products onto potentially valuable upscale consumers. I think all of the characters have an arc, a journey. Jenn’s a great, complicated role for me to play this girl who pretends to be so mature but is actually still a child. She’s not average or perfect as the audience assumes at first. She is an adult, pretending to be young.
Who is Jenn and what is she like?
AH: She is the daughter of Demi Moore and David Duchovny’s characters and she is the teenage prom queen kind of girl. I’m hired by Demi Moore – this is our third job together so we’ve developed a rapport. She’s my boss and she’s pretending to be my mum and my job in life is to go and infiltrate high schools.
She sounds fascinating…
AH: She is! She has to go into school and become the most popular girl in class and subtly persuade the girls to buy specific make-up, hair products, clothing, bags and shoes that I wear. It’s called Stealth Marketing. Jenn picks out her target audience at school, girls that she’s going to compliment, and within 2.2. seconds of meeting the teacher, she knows where to sit at lunch and quickly becomes the most popular girl in school and that’s her job.
What kind of things happen in this family?
AH: I don’t want to give anything away. Let’s just say things happen that don’t probably go on in a normal family. She is a fake with a fake name and a lot of personal issues.
You are blonde but play Jenn with dark hair.
AH: They told me I could be blonde but I wanted to be brunette because I thought my character would have taken the steps to look as much like her fake family as possible.
What was it like working with Demi Moore?
AH: Demi is flawless and timeless and I mean that genuinely. She’s just one of the most remarkable women I’ve ever met. She taught me so much. I don’t think she meant to take me under her wing at all. I don’t think that’s how she approached it, but I certainly was so honoured that she took the time to work with me on set and work with our characters and the relationship they have.
You are a great reader, what do you read? What has inspired you?
AH: I was moved by Benedict de Spinoza [philosopher] and Ayn Rand [writer philosopher]. The fact that I cared about these authors and what they said infuriated everyone around me but somehow what they were saying felt right to me. I read Henry Miller and I liked Omar Khyyam [medieval Persian mathematician/poet ] and George Orwell.
What did you do when you left school?
AH: I left at 16, I was bored and I started taking correspondence classes at college instead. I did incredibly well. I won an award for my grades and if I need to go to university at anytime I could apply. I am certainly not advocating dropping out of high school but I saw it as such a waste of time for me. I had been so well versed in the Bible that I felt maybe I need some maths classes too.
How did the acting start?
AH: I went to New York to work as a model but it didn’t work out. I didn’t fit in at all; I hated modelling because it reminded me of school, no one was interested in my opinion. I have much more to offer than that. I hated being a mannequin. So I didn’t pursue it and at 17 I went back to Austin and got an audition for a movie, Friday Night Lights and on the set I met my agent who I still have today.
What are your hobbies?
AH: I have always been into old cars, I’ve had a number of them a 63 ‘Checker and a 67 Mercedes. Maybe it’s the Texan in me but I love cars that have character. I have always been into muscle cars. My ‘68 Mustang is my baby. I have had it for six years, it’s in the shop right now because it was stolen. I got it back luckily, but it gets stolen a lot. I park it on the street for one minute and someone takes it for a joy ride, but they always recover it. I just have to do the maintenance and repair the damage.
I believe you are quite an expert at mechanics?
AH: I hotwire my own cars. Old cars are easy to hotwire. My dad taught me enough about cars so that if I ever have problems I would never have to ask a man on the side of the road for help. With my Mustang, the idiots who stole it didn’t know how to hotwire a car, they took apart the ignition to get something in to start it. So when I picked it up at the junkyard I hotwired it myself and drove it home. Big cosmetic work I take it to the shop, but most of the work I do myself. I enjoy it.
Can you say anything about your next film?
AH: I produced my next film And Soon The Darkness, a thriller about two girls who go on a cycling tour to South America and one of us gets kidnapped. It was my first time producing and I thoroughly enjoyed it, I did a lot of writing, worked on the dialogue and did the budgets – the whole gig.
How interesting was it producing the film?
AH: I loved it and want to do more. It’s important as a woman to produce and take control because it is hard as an actress.
Special Features on the DVD release are still to be confirmed.
E1 Entertainment will be releasing The Joneses (cert. 15) on DVD on 16th August 2010 and we’ll be running a new competition to give away three copies of the film on DVD next week!
You can listen to Phil’s review of the film in Podcast #31 here.
You can read Phil’s review of the film at TIFF 09 here.


























